Success in Social
Millennial behaviors have triggered a $200 Billion shift in the way consumers consume brand. Motivated by the collective power of the experience, authenticity, and purpose, BrandUp and Atlanta Streetcar aligned for the 2017 #RIDEATL social campaign to activate 5,000 Millennial college students to incite their personal commitment to public ridesharing to the future through a social experience.
Moving downtown images and an innovative mix of new digital technologies and social media the #RIDEATL social campaign transformed perspectives while delivering a purpose-filled experience resulting in 15.22 Million Impressions, 72,000 engagements, and a 3.6% engagement rate; 620% better than the general average (0.5%)
Success with Influencers
50 influencers, opinion leaders, and new consumers were invited to experience Diageo’s latest product innovation CÎROC Pineapple, for the brands pre-launch at Top Golf Alpharetta.
Top Golf garnered record social media attention from the #TropicalLuxury CÎROC Pineapple Pre-Launch totaling over 3 million impressions and 9,600 incremental units sold at Top Golf locations nationwide.
Success on Campus
Red Bull Air Drop
Red Bull Energy Drink, the highest consumed energy drink amongst college students, is "locked out" of college campuses, unable to compete with the multi-million dollar beverage contracts that universities demand.
Over 1,500 students grabbed cold cans of Red Bull from unmanned crates “airdropped” on 4 Florida University campuses. The stunt happened simultaneously on over 400 campuses, in 55 countries, on 6 continents on one day.
Karen Millen is a luxury women’s fashion line known globally for creating beautifully crafted fashion for confident women. Their struggle with success amongst Millennial Women was hurting their brand recognition and bottom line.
BrandUp established a strategic partnership and created a unique experience for over 50 new customers and influencers generating over 2 millions impressions. The event resulted in $30,000 gross and a 10% increase in sales month over month.